Mayonnaise, as a condiment, does a couple of things really well.
Mayonnaise, as a condiment, does a couple of things really well.
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Sandwiches & Burgers
Sandwiches & Burgers
Mayo adds a creamy, moist layer to sandwiches. That same layer also repels external moisture, keeping juices from being absorbed into the bread or bun.
Salads, Slaws & Dips
Salads, Slaws & Dips
Mayo is a creamy, tangy, neutral binder for dishes like potato, tuna, egg and chicken salads. Also gives body to foods like deviled eggs, coleslaws and dips.
Unfortunately, mayo and mayo alternatives carry a lot of nutritional baggage.
Unfortunately, mayo and mayo alternatives carry a lot of nutritional baggage.
Calories
Calories
Mayo and mayo substitutes are particularly caloric, thanks to so much oil (70-80%).
Fat
Fat
The oils have all kinds of fat, and while fat is not inherently bad, too much certainly is.
Cholesterol
Cholesterol
Traditional mayo has a lot of cholesterol, which can be excellent at clogging arteries.
So we re-invented mayo — keeping its strengths and eliminating its weaknesses.
So we re-invented mayo — keeping its strengths and eliminating its weaknesses.
These are our design rules.
These are our design rules.
These are our design requirements.
These are our design requirements.
Taste
Taste
Must have tangy, slightly sweet and acidic flavor that is neutral and complementary yet still delicious. Optimally, it elevates but does not dominate.
Attributes
Attributes
Must be shiny and glistening to the eye and creamy, smooth, and rich on the palate. Should balance with contradictory and or complementary textures.
Utility
Utility
Must be spreadable and adhesive, retain and repel moisture, bind and hold ingredients together and blend with hot or cold ingredients.
Mayo Consumer Demographics
Mayo Consumer Demographics
Mayo Lovers
Mayo Lovers
You love, love, love mayo. But what if you could have something almost the same, texture-wise, just as good, flavor-wise, and also way, way better for you, health-wise?
Mayo Quitters
Mayo Quitters
Have you (mostly) given up on mayo because you want to eat healthier? Good for you! But mayo can play an important role in satisfying meals, which is why we created Schmayo!
Mayo Haters
Mayo Haters
You hate mayo (though we bet many of you are "quitters"). What’s not to like? Color, texture, flavor? You got bigger issues than we can solve. Good luck with that!
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